kaufDA, today part of the Bonial International Group, is a leading drive to store marketing partner across Europe. Bonial inspires millions of shoppers each month by connecting them with their favorite brands & retailers.
Founded in August 2008 in Berlin by Christian Gaiser and other partners, kaufDA was named startup of the year by Gründerszene in 2009 and became the most downloaded application in German app stores by 2010. In 2011, Axel Springer acquired the majority of the company. Today, kaufDA is part of the Bonial International Group. kaufDA has expanded its network to more than 5,000 retailers and brands, and has inspired more than 120 million consumers worldwide.
Founded in: 2008
Initial investment in: 2009
Role: Seed investor, board member
Exited in: 2011